• Our state-approved partner experts will provide you with a full diagnosis of your internationalization capacities, as well as targeting.

• Internal and external analysis of your company, to assess your various resources, your strengths and your weaknesses.

• Building the foundations of a structured export strategy.

• Full diagnosis => Our experts will analyze the following points:

  • • • • • • • Your products

              • Your human resources

              • Your means of production

              • Your marketing tools

              • Your innovation

              • The legal and logistical part

              • Your targets

              • Your competitors

              • Market watch

              • Your networks

              • Your financial means

              • Your export project

Our experts will provide you with recommendations for appropriate actions. Thus, you will have control over the different aspects of your export development.

• Targeting => Our experts will analyze the following points:

  • • • • • • • Targeting of priority countries

              • Market insight in 2 countries

              • Action plan for 2 to 3 countries

              • Budgets (business goals, expenses)

              • General action plan

              • Financial plan

• Determine the recruitment objectives in line with your aspirations.

• Define a recruitment action plan.

• Convince the reseller to be part of your network: added value of your offer to their business model, demonstrate the relevance of your product / service on the market, of its sales benefits.

• Make a demonstration video.

• Build a powerful presentation of the partner program:

  • • Your potential partner: why him, why his activity, his results, his locations.

    • What you offer him to earn quickly: the nature of your program, the sales remuneration, the tools you will provide him (marketing tools, technical tools, advice, privileged contacts…).

    • A product brief broken down into customer benefits => what you would present of your service to an end customer, what your offer brings, what it saves.

    • A call to action: a phone number, an email address, which will allow the partner to get in touch with me.

• Involve resellers on goals and action plans.

• Motivate resellers by means of relevant discounts / margins.

• Incentivize resellers with ad hoc commercial challenges.

• Evaluate the performance of the reseller network by Business Reviews.

• Train sales teams.

• Provide sales support tools (argument, demonstration, sales supports).

• Coordinate the training of technicians and offer them a level II assistance service (if necessary).

• Support resellers in customer appointments (if necessary).

• Presence at events.